Hello - I’m iu la Lueta, a Los Angeles-based creative director and writer.

From Barcelona, the city where I’m from and began my advertising career, to New York, Miami, Singapore, and now Los Angeles, I’ve lived many lives.

Over the years, I’ve worked with iconic brands like McDonald’s, Netflix, Coca-Cola, Greenpeace, Bacardi, Volkswagen, and Heineken, collectively earning a few awards along the way, including Cannes Lions, D&AD Pencils, One Show Pencils, CLIOs, New York Festivals, Epica, Sol, Wave, and FIAP.

Today, I’m a Multicultural Creative Director, happily married to a video game designer, and working with Comcast/Xfinity to bring bold ideas to life for diverse audiences.

I’m also a vintage motorcycles rider and a big fan of TV shows, although my favorite quote is from a movie: “If you’re going to lead people, you have to have somewhere to go.”